Copywriting Alchemy...
Lead to Gold Business Communications
Frequently Asked Questions
Before requesting a quote, prospective clients want to know a little more about what it’s like to work with me in order to determine if we’ll be a good fit. I’ve included the most frequently asked questions below.
If you'd like to have me quote a specific project, or just have a question, you can call me at 951-317-1236, or send an email to Lyrae Perry at: [email protected] There is no obligation.
What is your background and training?
In addition to earning a Bachelor of Science degree in Business Management, I am a graduate of the American Writers & Artists Inc. (AWAI) copywriting programs, and a member of AWAI's prestigious Circle of Success (COS). I received training and coaching from some of the best copywriters in the world – including Steve Slaunwhite, Bob Bly, Nick Usborne, Jay White, Jen Stevens and Joshua Boswell to name a few.
I have over 25 years experience in office management, accounting, construction project management, contract administration, union and non-union payroll, certified payroll specialist and B2B communications.
My experience provides a depth and breadth of insight into the essence of how businesses work and what systems need to be in place to manage many areas effectively. This insight has direct benefits for my clients because I can "get up to speed" with their business very quickly and be able to provide them with great written marketing materials that resonate with their current employees, business associates, customers, clients and prospective customers as well.
I currently write for three international publications and publish numerous articles in newsletters and magazines across the country. I also do graphic designs, including creation of lapel pins and other marketing materials and promotional items.
For more information on lapel pin promotions, please click here:
http://lyraeperry.weebly.com/lapel-pins.html
For more information on commercial and graphic art, please click here:
http://lyraeperry.weebly.com/commercial-art.html
What kind of writing assignments do you handle?
My focus is on business-to-business communications (B2B) of all kinds. Whether that’s creating the content for your company website, product video, lead and sales generation letters, autoresponders, email marketing campaigns, direct mail packages, sales presentations or a variety of other marketing materials you require.
And, I can help you translate your business data into relevant, meaningful, and compelling business messages for your current and prospective customers.
For more information about my specific copywriting and consulting services, please contact me.
Give me a call at 951-317-1236 or
send an email to [email protected]
How do you work? Do you quote by the project or hourly?
I quote by the project, meaning, I give you a set fee. I don’t change this fee unless the scope of the project changes. In some cases – where the project is not clearly defined or is recurring in nature – I may have to quote an hourly rate instead. I will include a total project time and fee estimate so you know before you hire me, what the costs will be. Have a project in mind? Let’s talk.
Give me a call at 951-317-1236 or
send an email to [email protected]
What are your terms?
Projects require initial 50% payment of the flat project fee; with the balance 50% due once a first draft is submitted. For your convenience, I provide electronic invoices, which you can pay safely, and securely online using your corporate Visa or MC credit card via PayPal. If you wish to use PayPal, I will provide you with the proper account information. I also accept company checks.
Do you have a services agreement?
Yes, for all projects you will receive a Fee Agreement for your review and approval. The agreement will include all pertinent project details.
What do you need from us to get started on a project?
1) Fee Agreement & Payment. Agreement signed and faxed back, includes project quote. Payment is 50% of flat project fee.
2) Information Interview. I will provide you with a list of questions for you to fill out and send back or you can provide me with the answers over the phone. This will give me the important information about your product/service, offer (if any), target audience, competition and so forth. Once I receive your answers, along with any other helpful background information, I will likely have some questions. I will either email or contact you by phone to schedule a convenient time to discuss any clarifications.
Will you sign an NDA?
Yes, I will sign a client-provided Non-Disclosure Agreement.
Do you work with competing companies at the same time?
I do not work with competitors of current clients. I will not take on any projects with a competing company while working with you.
Who owns the content once you write it? Do you publish our content under your name?
Once you pay for a project, you own it and retain the copyright. If I write an e-book for your company, this content belongs to you. I do not publish or use material under my own name that I’ve written for clients.
How long will it take you to write my copy?
I generally ask for two weeks on most projects, but it mainly depends on what you need written. For example, if you need copy for a large scope integrated promotion or complex white paper, these projects may require more time. If you need copy for a smaller scale email campaign, the time required may be considerably less.
Always contact me, even if you have a “hot” job, and I’ll let you know if I can meet your deadline – if not, I can refer you to a colleague of mine that may be able to.
How do you handle revisions?
For most projects, I include two sets of requested revisions. This will be outlined in the project quote. The only stipulation is that included revisions are requested within 30 days of your receipt of first draft copy, and that they do not involve a change in direction, scope or format.
My goal is to provide you with first draft copy in which you are fully and completely satisfied. If a revision is requested, all that I ask is for you to take the time to help me pinpoint where the copy is missing the mark and why it’s not right.
Should you request more than two revisions, I will gladly continue to revise the copy at my standard hourly rate, which is specified in my Fee Agreement.
Do you do the work yourself or farm it out?
I am a one-woman shop and do the bulk of the work myself. I do refer other specialists for services such as Web design and video editing and production, and I do have a virtual assistant who helps me with tasks associated with on-going projects.
Do you understand integrated marcom and why it’s important?
Yes, by combining a variety of effective marketing communication tools, you can expect to receive a bigger return on your promotional campaigns. These components can include email, postal mail, websites/micro sites, PR, case studies, print and electronic ads, etc. — all targeted to a specific audience, with a consistent message and continuity throughout. As a result, lead generation and conversions increase, your brand becomes stronger and your customers become more loyal.
Do you guarantee your work?
I cannot guarantee specific results – quite frankly, no reputable copywriter can. However, I do guarantee that the copy I write will please you. If you’re not completely satisfied, I’ll rewrite the sections in question (see FAQ regarding handling revisions). Your copy will be done right and on time.
Where are you located?
Lead to Gold Business Communications
Cell Phone: 951-317-1236
Currently Located in the Austin, Texas area, and thanks to the internet I have clients all over the country!
What are your hours?
I accept phone calls between 9AM and 9PM CST, and if I don’t pick up right away, please leave a message, or you can email me, and I promise to respond to you within 24 hours or less.
In addition to earning a Bachelor of Science degree in Business Management, I am a graduate of the American Writers & Artists Inc. (AWAI) copywriting programs, and a member of AWAI's prestigious Circle of Success (COS). I received training and coaching from some of the best copywriters in the world – including Steve Slaunwhite, Bob Bly, Nick Usborne, Jay White, Jen Stevens and Joshua Boswell to name a few.
I have over 25 years experience in office management, accounting, construction project management, contract administration, union and non-union payroll, certified payroll specialist and B2B communications.
My experience provides a depth and breadth of insight into the essence of how businesses work and what systems need to be in place to manage many areas effectively. This insight has direct benefits for my clients because I can "get up to speed" with their business very quickly and be able to provide them with great written marketing materials that resonate with their current employees, business associates, customers, clients and prospective customers as well.
I currently write for three international publications and publish numerous articles in newsletters and magazines across the country. I also do graphic designs, including creation of lapel pins and other marketing materials and promotional items.
For more information on lapel pin promotions, please click here:
http://lyraeperry.weebly.com/lapel-pins.html
For more information on commercial and graphic art, please click here:
http://lyraeperry.weebly.com/commercial-art.html
What kind of writing assignments do you handle?
My focus is on business-to-business communications (B2B) of all kinds. Whether that’s creating the content for your company website, product video, lead and sales generation letters, autoresponders, email marketing campaigns, direct mail packages, sales presentations or a variety of other marketing materials you require.
And, I can help you translate your business data into relevant, meaningful, and compelling business messages for your current and prospective customers.
For more information about my specific copywriting and consulting services, please contact me.
Give me a call at 951-317-1236 or
send an email to [email protected]
How do you work? Do you quote by the project or hourly?
I quote by the project, meaning, I give you a set fee. I don’t change this fee unless the scope of the project changes. In some cases – where the project is not clearly defined or is recurring in nature – I may have to quote an hourly rate instead. I will include a total project time and fee estimate so you know before you hire me, what the costs will be. Have a project in mind? Let’s talk.
Give me a call at 951-317-1236 or
send an email to [email protected]
What are your terms?
Projects require initial 50% payment of the flat project fee; with the balance 50% due once a first draft is submitted. For your convenience, I provide electronic invoices, which you can pay safely, and securely online using your corporate Visa or MC credit card via PayPal. If you wish to use PayPal, I will provide you with the proper account information. I also accept company checks.
Do you have a services agreement?
Yes, for all projects you will receive a Fee Agreement for your review and approval. The agreement will include all pertinent project details.
What do you need from us to get started on a project?
1) Fee Agreement & Payment. Agreement signed and faxed back, includes project quote. Payment is 50% of flat project fee.
2) Information Interview. I will provide you with a list of questions for you to fill out and send back or you can provide me with the answers over the phone. This will give me the important information about your product/service, offer (if any), target audience, competition and so forth. Once I receive your answers, along with any other helpful background information, I will likely have some questions. I will either email or contact you by phone to schedule a convenient time to discuss any clarifications.
Will you sign an NDA?
Yes, I will sign a client-provided Non-Disclosure Agreement.
Do you work with competing companies at the same time?
I do not work with competitors of current clients. I will not take on any projects with a competing company while working with you.
Who owns the content once you write it? Do you publish our content under your name?
Once you pay for a project, you own it and retain the copyright. If I write an e-book for your company, this content belongs to you. I do not publish or use material under my own name that I’ve written for clients.
How long will it take you to write my copy?
I generally ask for two weeks on most projects, but it mainly depends on what you need written. For example, if you need copy for a large scope integrated promotion or complex white paper, these projects may require more time. If you need copy for a smaller scale email campaign, the time required may be considerably less.
Always contact me, even if you have a “hot” job, and I’ll let you know if I can meet your deadline – if not, I can refer you to a colleague of mine that may be able to.
How do you handle revisions?
For most projects, I include two sets of requested revisions. This will be outlined in the project quote. The only stipulation is that included revisions are requested within 30 days of your receipt of first draft copy, and that they do not involve a change in direction, scope or format.
My goal is to provide you with first draft copy in which you are fully and completely satisfied. If a revision is requested, all that I ask is for you to take the time to help me pinpoint where the copy is missing the mark and why it’s not right.
Should you request more than two revisions, I will gladly continue to revise the copy at my standard hourly rate, which is specified in my Fee Agreement.
Do you do the work yourself or farm it out?
I am a one-woman shop and do the bulk of the work myself. I do refer other specialists for services such as Web design and video editing and production, and I do have a virtual assistant who helps me with tasks associated with on-going projects.
Do you understand integrated marcom and why it’s important?
Yes, by combining a variety of effective marketing communication tools, you can expect to receive a bigger return on your promotional campaigns. These components can include email, postal mail, websites/micro sites, PR, case studies, print and electronic ads, etc. — all targeted to a specific audience, with a consistent message and continuity throughout. As a result, lead generation and conversions increase, your brand becomes stronger and your customers become more loyal.
Do you guarantee your work?
I cannot guarantee specific results – quite frankly, no reputable copywriter can. However, I do guarantee that the copy I write will please you. If you’re not completely satisfied, I’ll rewrite the sections in question (see FAQ regarding handling revisions). Your copy will be done right and on time.
Where are you located?
Lead to Gold Business Communications
Cell Phone: 951-317-1236
Currently Located in the Austin, Texas area, and thanks to the internet I have clients all over the country!
What are your hours?
I accept phone calls between 9AM and 9PM CST, and if I don’t pick up right away, please leave a message, or you can email me, and I promise to respond to you within 24 hours or less.