Why every business needs really good copy writing...
In 2006, websites were going up and internet businesses were multiplying like bunnies over night. The quality of the writing and presentation was not the best by a long shot! Everyone was in a big rush to be present on the net. In some cases the rushed writing was actually detrimental to the businesses. The poor writing, spelling errors, and the "toss the spaghetti at the wall and see what sticks" approach to marketing actually hurt sales for many companies. Not all of them caught on until late in the game. And by that time they'd lost business, and most didn't even know why.
It's 2016 and sadly, not much has changed.
Unfortunately, good copy writing on websites and business communications is not an area where most companies focus efforts when they first open their doors.
If a company has a great niche business, they're probably busy and don't even notice that they may be losing customers until the economy changes. When the economy does change... (and it could be as simple a thing as the price of gasoline going up)...prospective customers spend a lot more time researching services and products before they commit and spend their hard-earned money. They may be "sold" on your site and ready to purchase, but if you don't get them to buy right then, they may move on and purchase from the next site they visit.
It's all about perception, presentation and "closing" when it comes to sales.
Their perception is based on what they see and read on your website, brochures and other marketing materials. It has to be good. Remember too, they will be comparing you to your competition. You've got to stand out from the crowd or they aren't going to give you a call...even if you're the only game in town.
Your website and marketing materials say a lot about you and your business...
If the prospective customer is "put off" by a sloppy presentation, they move on to another business that makes them feel more secure. It doesn't matter how good your services or products really are. What matters is that the quality is transmitted to the customer through the writing. If 80% of communication is body language, that leaves only 20% for the words.
That 20% had better be stellar...because you can't always be there personally to bridge the gaps in communication. A prospective customer has to "feel" your confident and genuine handshake through the tiny window of their cell phone or computer. Words and images are the tools for digital media. And you need someone with the expertise and writing skills to present your information in such a way that customers can't help but be inspired to call you...right now.
What about videos? Video helps on websites, but you still need the proper script. The presentation itself has to resonate with your prospective customer on many levels. And you need great copy writing on the rest of your written materials that support the video presentation.
The need for every business to have high quality writing in documents, websites and marketing materials is huge in this age of information.
I have the training and experience to make that happen for your business!
Good copy writing can change lead into gold!
This is a form of alchemy that you can believe in because you can track it with tools on the web!
Are you ready to upgrade your "face" to to world? Good copy writing will help shift your business into high gear. Let's get started changing lead into gold for your business today!
Lyrae Perry 951-317-1236 or email me at: [email protected]
It's 2016 and sadly, not much has changed.
Unfortunately, good copy writing on websites and business communications is not an area where most companies focus efforts when they first open their doors.
If a company has a great niche business, they're probably busy and don't even notice that they may be losing customers until the economy changes. When the economy does change... (and it could be as simple a thing as the price of gasoline going up)...prospective customers spend a lot more time researching services and products before they commit and spend their hard-earned money. They may be "sold" on your site and ready to purchase, but if you don't get them to buy right then, they may move on and purchase from the next site they visit.
It's all about perception, presentation and "closing" when it comes to sales.
Their perception is based on what they see and read on your website, brochures and other marketing materials. It has to be good. Remember too, they will be comparing you to your competition. You've got to stand out from the crowd or they aren't going to give you a call...even if you're the only game in town.
Your website and marketing materials say a lot about you and your business...
If the prospective customer is "put off" by a sloppy presentation, they move on to another business that makes them feel more secure. It doesn't matter how good your services or products really are. What matters is that the quality is transmitted to the customer through the writing. If 80% of communication is body language, that leaves only 20% for the words.
That 20% had better be stellar...because you can't always be there personally to bridge the gaps in communication. A prospective customer has to "feel" your confident and genuine handshake through the tiny window of their cell phone or computer. Words and images are the tools for digital media. And you need someone with the expertise and writing skills to present your information in such a way that customers can't help but be inspired to call you...right now.
What about videos? Video helps on websites, but you still need the proper script. The presentation itself has to resonate with your prospective customer on many levels. And you need great copy writing on the rest of your written materials that support the video presentation.
The need for every business to have high quality writing in documents, websites and marketing materials is huge in this age of information.
I have the training and experience to make that happen for your business!
Good copy writing can change lead into gold!
This is a form of alchemy that you can believe in because you can track it with tools on the web!
Are you ready to upgrade your "face" to to world? Good copy writing will help shift your business into high gear. Let's get started changing lead into gold for your business today!
Lyrae Perry 951-317-1236 or email me at: [email protected]
http://www.awaionline.com/pwa/marketers/